
Planned Parenthood
Times Square Ad
Role: Animator
Agency: Planned Parenthood
Throughout the month of July 2025, Planned Parenthood took over a prominent Times Square Billboard. The ad purchase includes three video billboards that operate as one complete unit. The spot rotations include 8-15 second ads that ran 20 times each hour for the full month.
The final ads are produced for the Iām For campaign to understand the urgency of this moment and call on their members of Congress to protect Planned Parenthood.