Instagram Teen Accounts

Role: Designer
Agency: Hornet

I collaborated with Hornet’s team of directors, producers, animators, and print designers to create a design system for a series of 9 films in 4 sizes for a total of 72 assets.

Project: 
This campaign set out to help parents understand Instagram’s new teen safety features through a visual approach rooted in the platform’s raw, youthful energy. By leaning into unpolished, real moments and seamlessly blending live action, UGC and UI, the films feel dynamic and human while still clearly speaking to a parental audience.